The company I MORI was founded in the early 70's, when the family Giannelli decided to redevelop its small farm, which has gradually grown since then. The company is situated on the hills surrounding Florence, in the Chianti area, and the main crops are, naturally, the vines and olive-trees. Today the firm includes various farms and has extended its territory to 160 hectares of which 50 are vineyards and 15 are olive-groves.
In 1997 the family Giannelli bought a new company in Montalcino, the Podere CANNETA, which produces Brunello di Montalcino, Rosso di Montalcino and Sant'Antimo wines. Canneta is 1000 meters far away from the old fortress of Montalcino: it is composed by 10 hectares of vineyards and 2 hectares of olive-groves and surrounded by 30 hectares of thick wood.